"the Power of Us": it is under the enigmatic title "businessweek" weekly devoted an article to the cooperative economy, June 20, 2005. This phenomenon would mean the advent of a new economy based on a set of technologies that promote cooperation between individuals. According to the journal American, it is at the origin of the firms with the Internet such as Google, eBay, Wikipedia, blogs, free software, to the overwhelming success and more numerous, contrasting with the adventures without next day fed in the Internet bubble. But the only classical economic laws are not sufficient to explain these successes. A new economic revolution would be on Based on the information and knowledge, the new economy of the 2000s was the ambition of the European Union: "Make the EU the most competitive knowledge-based economy in the world in 2010", as were the objectives of the Lisbon European Summit in 2000.
Obviously, this new economy is an appointment or for the European Union or person. Does this mean that this concept was wrong or based on a colossal error of assessment In the new new economy, "information" is not the heart, it is replaced by the cooperation of individuals between them ("Power of Us"). In the best cases, the information is more than a lubricant. This iconoclastic connection is supported by number of theories on networks, from as well with mathematics, biology and history, economics, sociology or psychology. Thus the multidisciplinary work, synthesized by the Institute for the future in Palo Alto, very clearly illustrate this position. New Paradox The Institute for the future advances that society is competitive, more individuals, or groups of individuals, are urged to cooperate. From this point of view, concerns about globalization, including by the results of recent popular consultations, should ensure a bright future for this new "new economy"!
Whereas until then emphasis was placed on the "I", for information technologies in ICT, it is now the communication which will become central. Databases, ERP, CRM, data mining and other intranets will have to surrender first place in the "peer production network", social software, social accounting tools. Beyond the changes in technology, methods of organization, individual and social behaviour must change in depth. And these changes are already visible in some highly connected individuals, every day more numerous. For who wants to worry about a risk of fracture, this is a ground of choice! Because it is not technological, but sociological and behavioural fracture related to technology.
Observe the youth: there are those who, via reality TV, live by proxy their famous quarter of an hour of glory promised by Andy Warhol, glory here purely virtual! And there are others, bitten them of massively multiplayer online role playing games. They live experiments in partially prefabricated, but nevertheless real environments, with true partners, on the basis of a widespread cooperation, of common imaginary, feelings of belonging. In short, they are already inseparable from another "culture" in gestation.
Which of these two groups will be the elite of tomorrow Perhaps is the answer in the question. But what gap between proponents of the new reality and left them behind the virtual world! Will have the keys of this new society not only by the mastery of technology, but the adoption of specific behaviours in vested connections, on a basis of enlarged cooperation, symbiosis with informal groups also be. Exploit this energy of another type is the sine qua non to take advantage of this new economy. This is the major issue for all organizations that survive, individuals, groups, businesses, but also States and suprastate organizations!
The France and Europe have made substantial efforts in technology by supporting research. But innovation can be reduced to simple technological dimension. Of course, the hits of yesterday, based on patents and intellectual property, more generally are explained in technological innovation. It yet would contribute only partially to the successes of tomorrow. No doubt the bulk of the added value will continue to move to tertiary. It is therefore immaterial innovation which will be decisive. Implement complex cooperation at all levels, at all scales, combining technologies, resources common and new cooperative behaviour, this is the key to the success of tomorrow!
Can we imagine that companies finance only the conquest of this terra incognita Can we seriously imagine that such a challenge could be met by our fund investment, already little muscular, and especially completely dependent, for tax reasons, the industry definitions of innovation A new innovation Agency was born in France, but our vision of innovation is to reinvent, both French scale than European.