
Preparations are underway for the fantastic battle, DC vs Marvel Comics, designed in 1996 by Ron Marz and Peter David, authors of four comic book superhero. After the announcements, this month, the redemption of Marvel Entertainment by Disney for 4 billion dollars and the creation of DC Entertainment by Warner Bros.. (Time Warner), the fight will take place in cinemas multiplexes, theme parks, as well as on television screens and game consoles. The two giants of Hollywood and intend to equip their studios of engaged franchises in a multitude of sources of income. "We want to tap into the wealth of characters and DC Comics titles and give them life on all our platforms - cinema, television, video and video games," said Jeff Robinov, President of Warner Bros.. Pictures Group. He noted that the project place under the direct authority of the studio the editor of comics DC Comics, owned by the Group since 1969, was in the works for more than a year. His accomplice, Diane Nelson, is the architect of the franchise Harry Potter, who reported to Warner Bros.. 5.4 billion dollars at the box-office and several other billion in derivatives.
The head of the newly named entity DC Entertainment, it will have the task to repeat the feat in drawing among thousands of superhero born in the pages of DC Comics for almost seventy-five years. She would not be confined to celebrities (Superman, Batman, Wonder Woman) and surprise the public with new faces. DC Entertainment will announce details of its menu in early 2010. The strategic shift is radical for DC Comics, based in New York, who worked independently of the Burbank studio. Apart from a few resounding success, as "Superman" in 1978 and the last adventures of "Batman, The Dark Knight", the last year, the lack of coordination between the two entities has led many projects languish or remain in the boxes.

Unrecognized characters
On the contrary, Marvel, the Publisher purchased by Disney, is hosted by will push its hero in cinema, so to build a production house in 2005. Three films of the franchise, "Spider-Man", a project with Sony, are among the 20 more large success in the room of all time worldwide. With "blade", "X - Men" and "iron Man", Marvel said especially the commercial potential of the unsung characters from the general public. Disney is committed to not interfere with the success of Marvel, in the same way that he left his autonomy to Pixar animation studio bought in 2006. Simultaneously, "Disney resources offer endless possibilities to expand and increase the popularity of Marvel and its characters," said Friday Bob Iger, Disney's CEO. He referred to the studios and television networks, but also the parks, the cruise company, boutiques, éditions les youth and the Internet. Not to mention the hearing gained to Disney in eighty-six years of history. "We do we not consider as competitors of Marvel", said Jeff Robinov of Warner Bros., by observing that any investment in the world of the superhero increases opportunities.