Emigration also has its share of disappointments

He is still steeped in the Swedish model he cites at every turn. Without seeking to be exhaustive, it evokes the institutions of social dialogue, the principles of welfare State and public service envied by all Europeans and praised their sense of efficiency. Just back from Stockholm, where he led for four years the activities of Unilever for the Nordic countries, Bruno Witvoët is is also promised to import procedures. The new President of Unilever France (Golden card, Knorr, Lipton, Cif, Omo, Rexona...) has already "briefé" his staff. Out of the question of follow meetings without cuts, necessary to analyze, reflect and bounce. Another advice: never accelerate the decision-making process. "The Swedish slow sometimes to decide." But at least they is déjugent not.

About Stockholm also, forty-seven years French flowing praise. He is pleased in this city riddled bridges and water bodies, at the mouth of Lake Mälaren, that it has travelled by sailboat. Among his four children also, graft has taken, confirming that all had inherited adventurous character of the ancestors. The Dutch ancestors of Bruno Witvoët settled in Egypt in the interwar period. His grandfather is seaborne vessels on the Suez canal, until family not be brutally expelled in 1956 when the nationalization of the book. The France will be their refuge where born this energetic, or overactive leader said of his relatives, who does not speak the language of his fathers.

Brussels, London, Rotterdam...

His fidelity to the Anglo-Dutch giant, founded at the end of the 19th century by two merchants of the Netherlands butter is that pure coincidence. Exiting Dauphine in 1984, the student prefers this offer Lesieur and spring, with the hope that a multinational send it abroad. Expatriation was his objective, shared by his wife, then stationed at American Express. Prior to snatch his first mission of marketing manager at the Mexico in 1992, he patientera still eight years, through some 100,000 kilometres on the roads of France. At the time, the sales learning deserves. For Astra-Calvé, subsidiary of Unilever, he began delivering a yoghurt warehouses from potron-minet...

Emigration also has its share of disappointments. If the Executive Director of Unilever Bestfoods Belgium background in good Brussels society in 2003, accessible and good child, he has failed, eight years earlier, to fit into London life, in which he acknowledged that two advantages: its baroque music programming and choice of tea... Support, presentation, of the constitution of the European class of culinary products, he is drew nonetheless with a nice promotion: the marketing department of the food division in France that will allow it to be noted at the top place. Just arrived, he resumed in 1999 the record of the acquisition of Amora-Maille, abandoned. With the financial and legal directors, it recalculates a price and reopens negotiations with its owner, Paribas business industrial (PAI), leading the following year to the acquisition of the French flagship.

2001 will be less good. Sent to Rotterdam deflated European category of margarine and cheese products, his wife chooses to wait until the birth of the last in their house in Croissy-sur-Seine. He hand only but is negotiating to move all its France Friday. Without knowledge, Bruno Witvoët, whose name means "white foot", already applied the Scandinavian model, which is the trade-off between the family and careerist aspirations high.