Definition of concepts
I launched Pharm and Pharm & Price co in two optical: help pharmacists understand their craft with modern tools and allow customers to find products at prices the lowest in the parapharmacy. To do this, we help pharmacists to develop better products sell through their provision of marketing and logistics tools. In addition, we inform the participant of the evolution of prices on its trading area and the advise on positioning to adopt. The Pharm & Price concept applies in General to large pharmacies Pharm while co affects small pharmacies of proximity. First, we propose a pharmacy audit, global assistance including support for the choice of products and training on the development of the customer. A relooking of pharmacy is also done: it must be sober, orderly and friendly. Pharm co allows the Member to choose the services he needs and does not require to work. Many start choosing this sign before turning to Pharm & Price.Yves Morvan, founder of the two concepts Pharm and Pharm & Price co.
Reasons for the success
Today, pharmacists need to be guided on areas that are not their core business but which are nevertheless essential to their business, such as marketing, the home of the customer and the sales strategy. Our concept their release time so they are only devoted to the sale. We are thus the entire team of the participant in the home and the relationship to the client, to know correctly rewrite the requests of the customer and understand their needs. Young pharmacists are not the only ones to join us: some of our members are a few years of retirement. Engage with us to enhance their trade Fund before reselling it.
Why develop in Group
The pharmacist plays a true social role of proximity, because even before go to the doctor, patients turn to him for having a first Board. It is therefore essential to establish a sustainable relationship between the pharmacist and the patient, that trade associated with allows. Indeed, the fact of owning his case gives to the participant the desire to engage with the customer, more than in-branch.Said what the pharmacist loiUn has the right to have a minority stake in several pharmacies but cannot be owner of a single pharmacy. The name of the sign should not be greater than the name of the pharmacy. Pharmacists did not have the right to advertise.
How you build your development
Today we have 12 Pharm & Price and 12 Pharm co. The Pharm & Price concept requires, 5,000 of contributions and 800 monthly royalty. In Pharm concept co, contributions amounted to 3 900 and the monthly fees to 249. The Pharm drugstores co develop primarily in shopping centres or in rural areas. Pharmacies Pharm & Price settled more in city centres or malls. In the future, we continue to develop across France and especially in small towns where pharmacists play the true role of social links. But they are more reluctant to integrate networks because they meet for the moment few competition problems.