
France, second investor in the Japan
The crisis, the Japan hired four massive stimulus plans since October 2008. In this context, the country is especially needed foreign investors to boost its economy. One year after the celebration of the 150th anniversary of franco-japonaises relations, the France always enjoys a very good image in Japanese society and has many opportunities including mergers and acquisitions market. Indeed, with 400 French companies at the Japan, the France enjoys a position choice and remains the second largest investor after the United States.
Boost consumption to operate
The crisis has not spared the world's second economic power. The archipelago displays decreases of-26 for export,-22 investment,-7 of its GDP and 56 for the car by the end of the year. The economic crisis but opens the door to new opportunities. Indeed, it appears that the point of inflection in the Japanese economy has been reached and that the trend is now resumed. Even if this economy renewed depends largely on exports to the United States, and leaves so the country more that never unstable situations. The revival of consumption should benefit French exports in view of their relative weight (17.4 in the food, 13.1 in capital equipment, 32 in goods, 8.7 in the automotive industry) and 6.4 in energy. It thus remains an absolute necessity and a great interest in the France relaunch the Japanese consumption by investing in the Japan. "Develop its activity in the Japan brings an improvement in terms of quality and corporate image." "If you pass to the Japan and know meet requirement of market levels, you gain in performance at the global level" said LM Morris, head of economic services of the Embassy of France in the morning debate organised by Ubifrance on "Japan crisis" on June 10, 2009.
Plans of reminders: 5 of GDP
The Japanese Government has allocated EUR 210 billion for the four stimulus with major infrastructure projects and a strengthening of the electronics, automotive and technology. The amount of the budgetary measures (5 of GDP) translate into support for investment, consumption, the revitalization of local economies and the débloquement Fund for employment and social protection.
Opportunities: target mid-tier
The Japan of the media does not necessarily correspond to the Japan of reality. Some aspects remain still unknown aliens. It is, of course, not easy to locate in the land of the rising sun, but once it is, there is a genuine stability, particularly at the level of the margins: If the investment is safe, then he reported. In this country, some areas are positioned as areas of such future solar, nuclear, automotive, robots and nanotechnology. There is also that the France is very present in the luxury industry but little in the mid-tier market. With the example of Zara that explodes in the Japan, it remains interesting opportunities on this market segment.
Foothold in the Japan with the cfec and Jetro
Today, to develop the Japan is simpler than in the US. The country is very strategic, although the problem of the language barrier persists. For this reason the network of the advisors of foreign trade of the France (cfec) and of organizations such as Jetro (Japan External Trade Organization), the Franco-Japonais Exchange Committee (CEFJ), the Chamber of Commerce and industry French of Japan (CCIFJ), the accounting firms and accounting firms are intermediaries required to ensure a good development in the Japan. Centres of assistance to the implementation of the Japan of the Jetro business offer advice to penetrate the market and provide information on the regulations and national and local government incentives. They also estimate the costs for the implementation of a structure at the Japan, helps companies regarding the procedures required for implementation and find an Office and qualified staff.

