In some casesperhaps in all of them, I cannot say empirically, one way or the otherthe player chose Georgia Tech over Georgia, as was the case with Thomas.But even then, Thomas had already given a verbal pledge to Georgia Tech when Richt and Co came in, essentially rendering Georgia's effort useless And obviously, Georgia has A.J. Green, but right now he's injured, and might not play.Whatever the reason, each of these players chose Georgia Tech over Georgia.And on Saturday night, Mark Richt will look across the sideline and see a team that has a superstar running back, a top-flight wide receiver, a playmaker in its secondary, and a quarterback who is his team's unquestioned leader and obvious engine.Richt would be hard-pressed to convince anyone that he wouldn't take any of that over his current options.. Surviving life's business challenges in times of crisisNEW ORLEANS, Jan. 8 /PRNewswire/ Advertising agencies are in business tohelp other companies succeed, in good times and in bad.
But what happens tothese agencies when tough times hit their own industryKeating Magee is a 28 year old, women-owned communications firm that hassurvived three recessions, 9/11 and Hurricane Katrina. Businessesthat had been spending hundreds of thousands of dollars in advertising werecrippled. Keating Magee seized the opportunity to create a PR department,advising clients that they could affordably maintain a market presence whilespending substantially fewer dollars.In addition to PR efforts, we continued to utilize traditional media to helpclients find new markets, such as launching an aggressive regional TV campaignfor Hotel Inter-Continental in 1984, which helped them establish a muchstronger presence in the South than its competitors.Then other recessions and September 11 ensued, and KM's resilience steered itnot only to survival but also to growth.According to Magee, "In each instance, not only did we recommend to ourclients that they increaseor at least maintaintheir marketing efforts, butwe as an agency did the same."But perhaps the most devastating blow came not from economic distress but fromenvironmental upheaval. From all those different cities not only wereclients contacted but marketing plans were developed, media was bought inemployee's cars using cell phones or blackberries, PR ideas were spawned inemployees' homes, websites (including our own emergency site) and ads werecreated in hotel rooms."From a media perspective there were no TV or radio ratings so we had to useother methods of evaluating media.
There was an increase in use of interactivemedia due to traditional outlets being destroyed, damaged or limited due toheavy demand from recovery related companies. In other words, we had to thinkfast and creatively on our feet and encourage our clients to do the same.""In order for us to survive, we had to look beyond traditional solutions. Wehad to look for opportunities that were created because of the stormtheproverbial silver lining," Magee says.There was an emergence of a new industry called volun-tourismwhich broughtpeople to New Orleans for more than just a party, but for a purposeto helpwith the recovery efforts. Public relations was the most effective way to getthe word out about recovery efforts, thus strengthening brands.Magee adds, "Katrina also forced us to invest in ourselves-to look beyond ourLouisiana roots not only for clients but also for employees."The resultKeating Magee had its best year ever after Katrina.So how can smart companies survive tough times Keating Magee learned threelessons:1. When instinct tells you to cut back, have confidence and invest in marketing.2 Look for new opportunities presented by the environment.3.
Examine your client and employee basessee what they value and provide it.For more information about how to survive and even thrive in hard times, visit or call 504.299.8000.Keating Magee is a full-service communications firm driven by its creativity.Our job is to connect brands with the consumer on an emotional level to impelthem to act - and get businesses the results they need. Nothing in this world is perfect. Sports and the various accompanying leagues are no different. Some are enjoying an overall popularity boost, such as Basketball and Football, while others have suffered a mild decline a la Baseball (I cannot comment on professional hockey as I have not seen actual viewership figures to reflect my assumptions). All, however, can stand to improve, and some can do so by looking around at one another. MLBMore than the payroll/market considerations, I think the biggest trouble-spot of Major League Baseball is its playoffs, the bread and butter of any league's excitement. With eight total teams that play at maximum 9.5 percent of their season in the playoffs (assuming two seven-game series and a five game), baseball has the worst playoff to regular season ratio of any sport to go with that incredibly long 162-game schedule.For comparison an NFL team plays a maximum of 20 percent of their games in the playoffs, the NHL and NBA can top out at 25.5 percent of their total season within the playoffs. So what are we to do You cannot argue the playoff race itself makes up for it when you can generally predict four to six of those playoff teams pretty accurately at the halfway point. The league fervently does not want to expand the season to last longer, and a large gash to the regular season would never get by the player's association. What could be coaxed would be a compromise. Reduce the number of games to 156, then increase the number of wild-card team to two, taking a page from the NFL (giving the best teams a bye would not be all that extreme, as a sweep played against a team with a seven game series has roughly the same amount of time off). This extends the playoffs to a maximum of 13.3 percent of the season's total, nothing drastic to hit that 20 percent mark of the rest, but enough to hold excitement and anticipation a bit longer. The other effect of this would be a more interesting wild-card race. One team may be a lock for that No 4 seed, but the No. 5 could provide extra teams with incentive to fight for a playoff berth. They may not be world series contenders, but gives mid-market teams something to strive for. It may also serve to reduce the number of player dumps at the trading deadline. With a five seed in the air does a Devil Ray team keep ahold of Scott Kazmir and try for the playoffs You can't say for sure, but I contend that it would keep two to four additional teams (that is two to four in the AL and two to four in the NL) in the playoff hunt rather then the extra one per that the actual number of added slots reflect. The possibility of a playoff series can be used as a reason to maintain a better payroll with the non upper-echelon teams, which makes these teams more competitive and could help smooth out the imbalance that is the current MLB. This to me seems the best way to achieve parity without an actual salary cap. NFLParity in the NFL seems to be doing its job fairly well. Playoff turnover tends to be great (that is the number of teams in the playoffs that were not so the year prior). After a bumpy start to the year, the half-dozen league dregs have proven themselves more able then one would have guessed two to three weeks ago (not powerhouses but at least competitive). So where does the NFL need to improve Here we take a page from the NBA.